Mobile version of the site

With the development of the mobile Internet market, portable devices quickly select a percentage of site visits. This trend can be noticed by any person tracking visits to sites through various systems of analytics.

To date, the design of the sites has been segmented into a separate direction, called web design. Modern WEB-design includes various components, such as — information architecture, design of user interaction (UX) and knowledge of the basics of human psychology. Also, you need technical skills: knowledge of HTML, CSS, layout principles and the features of the various CMS.
An integrated approach to site design allows you to design sites in such a way that it is as easy as possible to give the user the opportunity to perform the necessary action: to obtain information, make a purchase, etc. Also, this approach to designing, in a consequence, will favorably affect the user’s attitude to the site and as a result — to the presented product, service or information.

For today the situation with mobile traffic is as follows:

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The data were taken from the site by a traffic of 30-40k per month, automotive subjects. As you can see, 25-30% of the total traffic falls on mobile devices. Because Today, the largest share of 2G Internet, according to operators at speeds of up to 236 Kbit / s (in practice, 100-160 kbps), the weight of the page plays a very large role, the site does not have a «lightweight» mobile version has a much higher percentage of likelihood That the user will leave without waiting for the page to finish loading. But this is a third of your visitors!

Permission mobile phones 2014 The second negative moment for the mobile user can be considered the lack of adaptive site layout: the resolution of displays of mobile devices, although it continues to grow and today is equal to the resolution of monitors, reaching 2560 × 1440 points on the flagship models, the diagonal of most smartphones is at the level of 4- 6 inches, on such a diagonal is not an adapted site is not the source of the necessary information, but an annoying set of unreadable font and a set of pictures. In such cases, the responsibility for correctly displaying the page lies on the browser. But in any case, talking about comfortable navigation on the site is not necessary.

In the Google Webmaster toolbar, you can find information about displaying your site on mobile devices:

  • Content width does not match the viewport
  • View pane not set
  • Small font size
  • Interactive elements are too close

Such warnings you can see in the section Search Traffic — the convenience of viewing on mobile devices.

How not to lose mobile users?

To date, the most preferred solution to this problem is the mobile version of the site. For your site, a «reduced» copy of the site is created, and is laid out on a subdomain (for example: — The site is configured in such a way that when users visit the site from mobile devices automatically or with a request window, they transfer to the mobile version. Thus, the weight of the page is reduced to a minimum, which will make it possible to almost instantly load the page even with a channel width of 80-100 kbit / s, plus it becomes possible to correctly display the site even on «ancient» devices with a width of up to 320 px.
To order the design of the mobile version of the site, you can contact any convenient way in the «contacts» section or ask a question using the feedback form.

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